Who Is This Man
R E D Marketing
$14.99
Cree campaas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodologia transparente y flexible directamente de la potencia de marketing Yum! Brands.
Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipoteticas que suenan sensatas y adopte el enfoque sistematico y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevo a cabo para dirigir Taco Bell y KFC a un crecimiento de dos digitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudara a todos los miembros de su empresa a comprender que funciona realmente para impulsar el crecimiento sostenible de la marca y el exito empresarial.
En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rapidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el metodo R.E.D. (Relevancia, Facilidad, Distincion).
Su metodologia simple no requiere terminos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes:
*Relevancia: es relevante para el mercado?
*Facilidad: es facil de acceder y utilizar?
*Distincion: Se destaca de la competencia?
Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamaos en todo el mundo con los ultimos descubrimientos en marketing, neurociencia y economia del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 paises, su marca puede establecer y lograr una verdadera campaa de marketing revolucionario usando R.E.D. Marketing.
R.E.D. Marketing
Create innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.
Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.
In 2011, Greg Creed had just been eleva
in stock within 3-5 days of online purchase
SKU (ISBN): 9781400247073
ISBN10: 1400247071
Greg Creed | Ken Muench
Binding: Trade Paper
Published: June 2023
Publisher: Groupo Nelson
Print On Demand Product
Related products
-
Hollywood Commandments : A Spiritual Guide To Secular Success
$25.99DeVon Franklin, New York Times bestselling author of The Wait and prominent Hollywood producer, reveals that secular and spiritual success are not opposites. To have one, you need the other.
You can be wildly successful without losing your faith. In fact, your secular success will strengthen your faith if you allow it. Too often we believe that success in secular environments contradicts the core principles of faith, but the opposite is true: Your faith was designed to thrive in the secular world and to transform it as a result. You may never experience the true fulfillment you were created for until you pursue the secular ambitions in your heart.
New York Times bestselling author DeVon Franklin knows this to be true. In The Hollywood Commandments, the prominent Hollywood producer and spiritual success coach reveals 10 life-changing lessons picked-up from his over-twenty-year career in the entertainment business. You won’t learn these lessons in the church yet they will help you achieve an amazing life and thriving career that glorifies God. The Hollywood Commandments will help you:
–Identify how to use what makes you unique to propel your career.
–Overcome fear and build the courage to pursue new opportunities waiting for you.
–Gain the confidence to make important life decisions with greater peace and clarity.
–Negotiate the life and career advancement you deserve.No, you don’t have to work in Hollywood for this book to work for you, these “commandments” apply to every walk of life! If you are stuck, looking for the secrets to advance your career, or have a feeling there’s more to life, this book is for you.
Add to cart1 in stock
-
Light Within Me
$27.99The celebrated Fox News star and #1 New York Times bestselling author offers a powerful, uplifting look at her life and her spiritual journey, reflecting on her family, her faith, and her successful career.
In her bestselling children’s book Take Heart, My Child, Ainsley Earhardt drew on her childhood and the inspirational notes her father wrote her before school each morning. In this moving memoir, she reminisces about growing up with a father who loved his children unconditionally–a cherished model of parenthood she has adopted with her own daughter–how her Christian faith has shaped her life, and the dynamic journalism career that has made her a trusted household name.
From her insightful political coverage, including a sit-down with Melania Trump, to her powerful reporting covering some of the most headline-making national events, to her live coverage, including Pope Francis’ visit to New York, Ainsley considers her career and the factors that have propelled her to the top of her field, becoming a cohost of Fox & Friends and contributor to Hannity. Ainsley credits her success to the values she learned from her parents, and to the enduring Christian faith that has been her ballast through thick and thin, in good times and in periods of great difficulty.
Filled with inspirational quotes taken from Scripture and illustrated with sixteen pages of never-before-seen photos, her memoir is infused with her spiritual beliefs and will touch the hearts of all her fans, reminding them to count the blessings God has given them every day of their lives.
Add to cart2 in stock
-
Grief Observed
$17.99Written by C. S. Lewis with love and humility, this brief but poignant volume was first published in 1961 and courageously encounters the anger and heart-break that followed the death of his wife, an American-born poet, Joy Davidman. Handwritten entries from notebooks that Lewis found in his home capture the doubt and anguish that we all face in times of great loss. He questions his beliefs in this graceful and poignant affirmation of faith in the face of senseless loss.
Add to cart1 in stock
-
Mere Christianity
$17.99Arguably the 20th century’s most influential Christian writer, C.S. Lewis sought to explain and defend the beliefs that nearly all Christians at all times hold in common. His simple yet deeply profound classic, originally delivered as a series of radio broadcasts, is a book to be thoroughly digested by believers and generously shared with skeptics. Paperback with French f laps and deckled page edges.
Add to cart1 in stock (additional units can be purchased)
Reviews
There are no reviews yet.