Breaking The Spirit Of Delilah

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  Mere Christianity

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  Great By Choice

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  The new question
  Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

  The new study
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  With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness-beating their industry indexes by a minimum of ten times over fifteen years-in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these “10X companies” to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.

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  The study results were full of provocative surprises. Such as:

  The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid.
  Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline.
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  Devil At My Heels

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  Athletically gifted, Louis Zamperini propelled himself from the tough streets of Southern California to the 1936 Berlin Olympics, and to an NCAA mile record at USC that stood for 20 years. When war came he left the track for a B-24-a move that would have heartbreaking consequences. On a routine mission his plane crashed into the shark-infested Pacific and he would drift 2,000 miles for 47 days before being found by the Japanese. As a prisoner of war, Zamperini endured two years of horrible torture and humiliation at the hands of a psychopathic guard nicknamed “The Bird.” Yet Zamperini endured and returned home a hero.

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