R E D Marketing
$14.99
Cree campaas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodologia transparente y flexible directamente de la potencia de marketing Yum! Brands.
Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipoteticas que suenan sensatas y adopte el enfoque sistematico y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevo a cabo para dirigir Taco Bell y KFC a un crecimiento de dos digitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudara a todos los miembros de su empresa a comprender que funciona realmente para impulsar el crecimiento sostenible de la marca y el exito empresarial.
En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rapidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el metodo R.E.D. (Relevancia, Facilidad, Distincion).
Su metodologia simple no requiere terminos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes:
*Relevancia: es relevante para el mercado?
*Facilidad: es facil de acceder y utilizar?
*Distincion: Se destaca de la competencia?
Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamaos en todo el mundo con los ultimos descubrimientos en marketing, neurociencia y economia del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 paises, su marca puede establecer y lograr una verdadera campaa de marketing revolucionario usando R.E.D. Marketing.
R.E.D. Marketing
Create innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.
Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.
In 2011, Greg Creed had just been eleva
in stock within 3-5 days of online purchase
SKU (ISBN): 9781400247073
ISBN10: 1400247071
Greg Creed | Ken Muench
Binding: Trade Paper
Published: June 2023
Publisher: Groupo Nelson
Print On Demand Product
Related products
-
Ruthless Trust : The Ragamuffins Path To God
$14.99We are made for the love of God, and nothing less will ever satisfy us. In his acclaimed bestseller, The Ragamuffin Gospel, Brennan Manning showed us the powerful truth that the divine gifts of love is ever present for us regardless of the state of our lives. Now in this challenging sequel, he turns to our primary obstacle to living fully within this divine love — the lack of “ruthless trust.”
Through rich stories and deep insights, Manning shows us how true and radical trust can transform everything in our lives. No matter where we are on our path of discipleship, he offers encouragement to shed the limitations of fear, shame, and doubt through complete reliance upon God. The way of Ruthless Trust is not an abstract theory; it is that very practical and demanding path that each of us must follow in response to God’s love.
Add to cart1 in stock (additional units can be purchased)
-
Hollywood Commandments : A Spiritual Guide To Secular Success
$25.99DeVon Franklin, New York Times bestselling author of The Wait and prominent Hollywood producer, reveals that secular and spiritual success are not opposites. To have one, you need the other.
You can be wildly successful without losing your faith. In fact, your secular success will strengthen your faith if you allow it. Too often we believe that success in secular environments contradicts the core principles of faith, but the opposite is true: Your faith was designed to thrive in the secular world and to transform it as a result. You may never experience the true fulfillment you were created for until you pursue the secular ambitions in your heart.
New York Times bestselling author DeVon Franklin knows this to be true. In The Hollywood Commandments, the prominent Hollywood producer and spiritual success coach reveals 10 life-changing lessons picked-up from his over-twenty-year career in the entertainment business. You won’t learn these lessons in the church yet they will help you achieve an amazing life and thriving career that glorifies God. The Hollywood Commandments will help you:
–Identify how to use what makes you unique to propel your career.
–Overcome fear and build the courage to pursue new opportunities waiting for you.
–Gain the confidence to make important life decisions with greater peace and clarity.
–Negotiate the life and career advancement you deserve.No, you don’t have to work in Hollywood for this book to work for you, these “commandments” apply to every walk of life! If you are stuck, looking for the secrets to advance your career, or have a feeling there’s more to life, this book is for you.
Add to cart1 in stock
-
Screwtape Letters
$17.99Wormwood, a demon apprentice, must secure the damnation of a young man who’s just become a Christian. He seeks the advice of an experienced devil, his uncle Screwtape. Their correspondence offers invaluable—and often humorous—insights on temptation, pride, and the ultimate victory of faith over evil forces. Paperback with French flaps and deckled page edges.
Add to cart2 in stock (additional units can be purchased)
-
Grief Recovery Handbook (Anniversary)
$17.99Newly updated and expanded to commemorate its 20th anniversary-this classic resource helps people complete the grieving process and move toward recovery and happiness
Incomplete recovery from grief can have a lifelong negative effect on the capacity for happiness. Drawing from their own histories as well as from others’, the authors illustrate how it is possible to recover from grief and regain energy and spontaneity. Based on a proven program, The Grief Recovery Handbook offers grievers the specific actions needed to move beyond loss.
New material in this edition includes:
How to choose which loss you should work on first
How to deal with growing up in an alcoholic or otherwise dysfunctional home
Loss of faith
Loss of career
Loss of health
And much, much more.Add to cart7 in stock (additional units can be purchased)
Reviews
There are no reviews yet.