Sun 8:30 a.m.-1 p.m., Tue-Thu 9 a.m.-2 p.m., Sat 3:30-6:30 p.m. | 630 E. University Dr. Granger, IN 46530 | (574) 243-2020

Cart

Cart

Your Cart is Empty

Back To Shop

    Find A Niche And Scratch It

    $43.33

    Jesus was uniquely adept in the art of “reading” people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice.

    Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation’s strengths and the needs of its community, and to develop strategies for effective ministry.

    Perry’s plan: to create a common vocabulary that will bridge the communication gap between the disciplines of business marketing and congregational outreach strategizing. The key: to keep in mind the reason we are working to reach people-not to make money for shareholders, but to share the Good News that God loves us. The goal: to foster genuinely healthy, growing congregations! Foreword by Robert D. Dale.

    in stock within 3-5 days of online purchase

    SKU (ISBN): 9781566992756
    ISBN10: 1566992753
    Robert Perry
    Binding: Trade Paper
    Published: January 2003
    Publisher: Rowman and Littlefield Publishing Group

    Print On Demand Product

    Reviews

    There are no reviews yet.

    Be the first to review “Find A Niche And Scratch It”

    Your email address will not be published. Required fields are marked *

    Cart

    Cart

    Your Cart is Empty

    Back To Shop