Scientific Advertising : Original Classic Edition
$14.95
The essential guidebook on how to make your marketing and advertising more profitable–faster.
You already have a great product or service–how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
*Create a winning personality for your ads
*Incentivize people to buy without using sensationalism or empty rhetoric
*Strategically incorporate visual design elements into ads
*Harness the power of coupon advertising, product sampling, and direct-mail marketing
*Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
in stock within 3-5 days of online purchase
SKU (ISBN): 9781640954250
ISBN10: 1640954252
Claude Hopkins
Binding: Trade Paper
Published: January 2023
Publisher: Sound Wisdom
Print On Demand Product
Related products
-
Grief Recovery Handbook (Anniversary)
$17.99Newly updated and expanded to commemorate its 20th anniversary-this classic resource helps people complete the grieving process and move toward recovery and happiness
Incomplete recovery from grief can have a lifelong negative effect on the capacity for happiness. Drawing from their own histories as well as from others’, the authors illustrate how it is possible to recover from grief and regain energy and spontaneity. Based on a proven program, The Grief Recovery Handbook offers grievers the specific actions needed to move beyond loss.
New material in this edition includes:
How to choose which loss you should work on first
How to deal with growing up in an alcoholic or otherwise dysfunctional home
Loss of faith
Loss of career
Loss of health
And much, much more.Add to cart8 in stock (additional units can be purchased)
-
7 Last Words
$18.99Based on his talks at New York’s St. Patrick’s Cathedral on Good Friday 2015, the New York Times bestselling author and editor at large of America magazine offers a portrait of Jesus, using his last words on the cross to reveal how deeply he understood our predicaments, what it means to be fully human, and why we can turn to Christ completely, in mind, heart, and soul.
Each meditation is dedicated to one of the seven sayings:
*”Father, forgive them, for they do not know what they do.”
*”Today you will be with me in Paradise.”
*”Woman, this is your son” . . . “This is your mother.”?
*”My God, my God, why have you forsaken me?”?
*”I thirst.”?
*”It is finished.”?
*”Father, into your hands I commend my spirit.”With the warmth, wisdom, and grace that infuse his works, Father James Martin explains why Jesus’s crucifixion and death on the cross is an important teaching moment in the Gospels. Jesus’s final statements, words that are deeply cherished by his followers, exemplify the depth of his suffering but also provide a key to his empathy and why we can connect with him so deeply.
Add to cart1 in stock
-
New Kind Of Christianity
$16.99After the hailstorm of controversy stirred up by the hardcover, we hope the paperback release keeps the debate going. One of the most innovative Christian voices today and author of the controversial A New Kind of Christian faces head-on the questions that will determine the shape of the faith for the next 500 years.
Add to cart1 in stock (additional units can be purchased)
Reviews
There are no reviews yet.