Qualcomm Equation : How A Fledgling Telecom Company Forged A New Path To Bi
$19.95
Featuring a foreword by George Gilder If you’re a Qualcomm customer or stockholder, or in fact if you have a stake in almost any cellular service or even just use a mobile phone, you’re no doubt aware of the enormous impact on the development of cellular technology by actress and sex symbol Hedy LaMarr. All right, perhaps you’re surprised. The telecom industry has never been short on surprises, and the above example is no exception. Nor is it an exaggeration. Read the book. Similarly, it is not an exaggeration to say that Qualcomm, through a combination of technological superiority, cunning business acumen, and sheer tenacity, has become the undisputed standard by which telecom companies now measure themselves. In short order, they have also become a model of substantial and sustained growth that businesses in all industries should emulate. Qualcomm’s rise mirrors that of the cell phone itself. Both are ubiquitous, both continue to evolve rapidly, and both turned the status quo on its head. The Qualcomm Equation reveals crucial but little-known information on the history of cellular and wireless technology — some of which dates back to World War II — and shows how the company grabbed the wave just as it began to rise. How did they do it? Even while most competitors were using an essential technology, Qualcomm believed in an alternative they had developed, and continued to refine and promote it until at last it caught on. The Qualcomm Equation details how the fledgling company, while their rivals simply duked it out for more customers, made a killing not only by offering great service, but also by leasing their superior standard technology to other telecom companies. While Qualcomm grew its own customer base, they had also, in essence, found a way to make more money the bigger their competitors got. How can you apply the Qualcomm model in your industry, and in your company? Following Qualcomm’s example, your company can: * attract investors by presenting even complex products and technologies in customer- and market-focused language * prove that its product is essential not only to customers but also to competitors — so that they come to depend on you rather than trying to defeat you * make its product and its operations compatible with those competitors, turning rivalries into profitable strategic alliances * learn from setbacks, and leverage the knowledge and strengths of your partners to overcome obstacles You’ll also learn crucial strategies to help
in stock within 3-5 days of online purchase
SKU (ISBN): 9780814409978
ISBN10: 0814409970
Dave Mock
Binding: Trade Paper
Published: March 2005
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
Related products
-
God For The Rest Of Us Pastors DVD Kit
$19.99Add to cartThe Pharisees called Jesus “a friend of sinners.” He took it as a compliment. Would you? In these resources, Pastor Vince Antonucci and his unusual church that reaches out to people on the Las Vegas Strip explore a powerful question: what if God is not just for the faithful, church-going, or holier-than-thou types – what if God is for the rest of us? This small group study expands viewpoints, overcomes stereotypes, and models how to really love people like Jesus does. The Pastor’s Kit includes everything needed to plan a six-week teaching series around the concepts presented in the Small Group Study. It includes:
Special video message for pastors
Video guide for implementing a church-wide program
Six sermon outlines
Six short video clips to accompany each week’s sermon
Six sermon bumpers (short video clips to introduce each week’s sermon)
Digital art files to use in creation of bulletins and other promo materials -
New Kind Of Christianity
$16.99Add to cartAfter the hailstorm of controversy stirred up by the hardcover, we hope the paperback release keeps the debate going. One of the most innovative Christian voices today and author of the controversial A New Kind of Christian faces head-on the questions that will determine the shape of the faith for the next 500 years.
-
Great By Choice
$29.99Add to cartThe new question
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.The new study
Great by Choice distinguishes itself from Collins’s prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness-beating their industry indexes by a minimum of ten times over fifteen years-in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these “10X companies” to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.
The new findings
The study results were full of provocative surprises. Such as:The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid.
Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline.
Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
The great companies changed less in reaction to a radically changing world than the comparison companies.
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include: 10Xers; the 20 Mile March; Fire Bullets, Then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe.Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck.
This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncer
-
Ruthless Trust : The Ragamuffins Path To God
$14.99Add to cartWe are made for the love of God, and nothing less will ever satisfy us. In his acclaimed bestseller, The Ragamuffin Gospel, Brennan Manning showed us the powerful truth that the divine gifts of love is ever present for us regardless of the state of our lives. Now in this challenging sequel, he turns to our primary obstacle to living fully within this divine love — the lack of “ruthless trust.”
Through rich stories and deep insights, Manning shows us how true and radical trust can transform everything in our lives. No matter where we are on our path of discipleship, he offers encouragement to shed the limitations of fear, shame, and doubt through complete reliance upon God. The way of Ruthless Trust is not an abstract theory; it is that very practical and demanding path that each of us must follow in response to God’s love.
Reviews
There are no reviews yet.