Early Warning : Using Competitive Intelligence To Anticipate Market Shifts,
$22.99
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent “”industry dissonance”” — when market realities outpace corporate strategies. Early Warning reveals how to: * Change strategy to meet new realities * Learn from the mistakes of others via the book’s eye-opening stories * Avoid common tactics like benchmarking and using consultants, which may do more harm than good * Tell executives what they need to know — not what they want to hear Each chapter ends with a Manager’s Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.
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SKU (ISBN): 9780814432068
ISBN10: 0814432069
Ben Gilad
Binding: Trade Paper
Published: September 2003
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
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