Age Curve : How To Profit From The Coming Demographic Storm
$22.99
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor-the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them-and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda Motorcycle), this book will show readers: * how to determine their best customers * how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come * why Generation X is a much less valuable market than any of us have been led to believe * and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.
in stock within 3-5 days of online purchase
SKU (ISBN): 9780814417942
ISBN10: 0814417949
Kenneth Gronbach
Binding: Trade Paper
Published: June 2008
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
Related products
-
New Kind Of Christianity
$16.99After the hailstorm of controversy stirred up by the hardcover, we hope the paperback release keeps the debate going. One of the most innovative Christian voices today and author of the controversial A New Kind of Christian faces head-on the questions that will determine the shape of the faith for the next 500 years.
Add to cart1 in stock (additional units can be purchased)
-
Light Within Me
$27.99The celebrated Fox News star and #1 New York Times bestselling author offers a powerful, uplifting look at her life and her spiritual journey, reflecting on her family, her faith, and her successful career.
In her bestselling children’s book Take Heart, My Child, Ainsley Earhardt drew on her childhood and the inspirational notes her father wrote her before school each morning. In this moving memoir, she reminisces about growing up with a father who loved his children unconditionally–a cherished model of parenthood she has adopted with her own daughter–how her Christian faith has shaped her life, and the dynamic journalism career that has made her a trusted household name.
From her insightful political coverage, including a sit-down with Melania Trump, to her powerful reporting covering some of the most headline-making national events, to her live coverage, including Pope Francis’ visit to New York, Ainsley considers her career and the factors that have propelled her to the top of her field, becoming a cohost of Fox & Friends and contributor to Hannity. Ainsley credits her success to the values she learned from her parents, and to the enduring Christian faith that has been her ballast through thick and thin, in good times and in periods of great difficulty.
Filled with inspirational quotes taken from Scripture and illustrated with sixteen pages of never-before-seen photos, her memoir is infused with her spiritual beliefs and will touch the hearts of all her fans, reminding them to count the blessings God has given them every day of their lives.
Add to cart2 in stock
-
Hollywood Commandments : A Spiritual Guide To Secular Success
$25.99DeVon Franklin, New York Times bestselling author of The Wait and prominent Hollywood producer, reveals that secular and spiritual success are not opposites. To have one, you need the other.
You can be wildly successful without losing your faith. In fact, your secular success will strengthen your faith if you allow it. Too often we believe that success in secular environments contradicts the core principles of faith, but the opposite is true: Your faith was designed to thrive in the secular world and to transform it as a result. You may never experience the true fulfillment you were created for until you pursue the secular ambitions in your heart.
New York Times bestselling author DeVon Franklin knows this to be true. In The Hollywood Commandments, the prominent Hollywood producer and spiritual success coach reveals 10 life-changing lessons picked-up from his over-twenty-year career in the entertainment business. You won’t learn these lessons in the church yet they will help you achieve an amazing life and thriving career that glorifies God. The Hollywood Commandments will help you:
–Identify how to use what makes you unique to propel your career.
–Overcome fear and build the courage to pursue new opportunities waiting for you.
–Gain the confidence to make important life decisions with greater peace and clarity.
–Negotiate the life and career advancement you deserve.No, you don’t have to work in Hollywood for this book to work for you, these “commandments” apply to every walk of life! If you are stuck, looking for the secrets to advance your career, or have a feeling there’s more to life, this book is for you.
Add to cart1 in stock
Reviews
There are no reviews yet.