Ralph DeLaVega

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  Obstacles Welcome : How To Turn Adversity Into Advantage In Business And In

  $18.99

  Ralph de la Vega, President and CEO of AT&T Mobility and Consumer Markets, shares the lessons learned in business and in life along the journey from Cuba to Corporate America.

  Ralph de la Vega arrived in the United States from Cuba in 1962. He was alone. He was scared. He was 10. Separated from his parents by Cuban authorities just moments before they were to board a plane to Miami, de la Vega was baptized early-and abruptly-in the waters of adversity. It would be four long years before his mother, father, and sister gained legal passage to America. But while the boy would never have chosen such circumstance, it’s the man who can look back and say he would not have changed it.

  In Obstacles Welcome, de la Vega recounts his journey as a young Cuban immigrant to president and CEO of AT&T Mobility and Consumer Markets, a subsidiary of AT&T Inc. (NYSE: T). A frontliner in the converging worlds of technology and communications, de la Vega takes readers behind the scenes of the Internet revolution, shares insights from the nation’s top technology companies, and chronicles the incredible obstacles intrinsic to successfully merging the largest wireless operations in U.S. history-those of Cingular Wireless and AT&T Wireless.

  Obstacles Welcome is an innovation manifesto for those committed to bigger thinking and greater results both professionally and personally. He clearly defines how to:
  * Create a detailed action plan to boost success
  * Identify and take calculated risks without fear
  * Create a values-centric, decisive leadership style
  * Transform vision into measurable results
  * Recognize opportunities and overcome obstacles
  * Communicate well and build alignment
  * Unlearn thinking that hinders innovation
  * Dream big and throw off mental limits once and for all

  Opening a powerful cache of business strategy and in-the-trenches wisdom, de la Vega illustrates that within each obstacle we encounter, there’s an opportunity that carries the potential to transform our thinking, our organizations, our communities, and our world.

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