Qualcomm Equation : How A Fledgling Telecom Company Forged A New Path To Bi
$19.95
Featuring a foreword by George Gilder If you’re a Qualcomm customer or stockholder, or in fact if you have a stake in almost any cellular service or even just use a mobile phone, you’re no doubt aware of the enormous impact on the development of cellular technology by actress and sex symbol Hedy LaMarr. All right, perhaps you’re surprised. The telecom industry has never been short on surprises, and the above example is no exception. Nor is it an exaggeration. Read the book. Similarly, it is not an exaggeration to say that Qualcomm, through a combination of technological superiority, cunning business acumen, and sheer tenacity, has become the undisputed standard by which telecom companies now measure themselves. In short order, they have also become a model of substantial and sustained growth that businesses in all industries should emulate. Qualcomm’s rise mirrors that of the cell phone itself. Both are ubiquitous, both continue to evolve rapidly, and both turned the status quo on its head. The Qualcomm Equation reveals crucial but little-known information on the history of cellular and wireless technology — some of which dates back to World War II — and shows how the company grabbed the wave just as it began to rise. How did they do it? Even while most competitors were using an essential technology, Qualcomm believed in an alternative they had developed, and continued to refine and promote it until at last it caught on. The Qualcomm Equation details how the fledgling company, while their rivals simply duked it out for more customers, made a killing not only by offering great service, but also by leasing their superior standard technology to other telecom companies. While Qualcomm grew its own customer base, they had also, in essence, found a way to make more money the bigger their competitors got. How can you apply the Qualcomm model in your industry, and in your company? Following Qualcomm’s example, your company can: * attract investors by presenting even complex products and technologies in customer- and market-focused language * prove that its product is essential not only to customers but also to competitors — so that they come to depend on you rather than trying to defeat you * make its product and its operations compatible with those competitors, turning rivalries into profitable strategic alliances * learn from setbacks, and leverage the knowledge and strengths of your partners to overcome obstacles You’ll also learn crucial strategies to help
in stock within 3-5 days of online purchase
SKU (ISBN): 9780814409978
ISBN10: 0814409970
Dave Mock
Binding: Trade Paper
Published: March 2005
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
Related products
-
Light Within Me
$27.99Add to cartThe celebrated Fox News star and #1 New York Times bestselling author offers a powerful, uplifting look at her life and her spiritual journey, reflecting on her family, her faith, and her successful career.
In her bestselling children’s book Take Heart, My Child, Ainsley Earhardt drew on her childhood and the inspirational notes her father wrote her before school each morning. In this moving memoir, she reminisces about growing up with a father who loved his children unconditionally–a cherished model of parenthood she has adopted with her own daughter–how her Christian faith has shaped her life, and the dynamic journalism career that has made her a trusted household name.
From her insightful political coverage, including a sit-down with Melania Trump, to her powerful reporting covering some of the most headline-making national events, to her live coverage, including Pope Francis’ visit to New York, Ainsley considers her career and the factors that have propelled her to the top of her field, becoming a cohost of Fox & Friends and contributor to Hannity. Ainsley credits her success to the values she learned from her parents, and to the enduring Christian faith that has been her ballast through thick and thin, in good times and in periods of great difficulty.
Filled with inspirational quotes taken from Scripture and illustrated with sixteen pages of never-before-seen photos, her memoir is infused with her spiritual beliefs and will touch the hearts of all her fans, reminding them to count the blessings God has given them every day of their lives.
-
Problem Of Pain
$17.99Add to cartFor centuries Christians have been tormented by one question above all — If God is good and all-powerful, why does he allow his creatures to suffer pain? C. S. Lewis sets out to disentangle this knotty issue but wisely adds that in the end no intellectual solution can dispense with the necessity for patience and courage.
-
God For The Rest Of Us Pastors DVD Kit
$19.99Add to cartThe Pharisees called Jesus “a friend of sinners.” He took it as a compliment. Would you? In these resources, Pastor Vince Antonucci and his unusual church that reaches out to people on the Las Vegas Strip explore a powerful question: what if God is not just for the faithful, church-going, or holier-than-thou types – what if God is for the rest of us? This small group study expands viewpoints, overcomes stereotypes, and models how to really love people like Jesus does. The Pastor’s Kit includes everything needed to plan a six-week teaching series around the concepts presented in the Small Group Study. It includes:
Special video message for pastors
Video guide for implementing a church-wide program
Six sermon outlines
Six short video clips to accompany each week’s sermon
Six sermon bumpers (short video clips to introduce each week’s sermon)
Digital art files to use in creation of bulletins and other promo materials
Reviews
There are no reviews yet.